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The Moral Code

The members of the association fulfill their duties in accordance with the following points:

  • Keep the reputation of the customer by keeping all their information in strict confidentiality;
  • Honesty, a high level of business ethics and personal integrity;
  • To cherish and take care of consumer property with conscience and respect;
  • Quality of service and products;
  • Guided by the rules of the introduction of business without misleading customers;
  • Beware of violation of any norms of copyrights and trademarks;
  • Implement a reasonable safeguards and services policy by strictly reporting each stage to the client;
  • To support the fair treatment, welfare and dignity of people at all levels of the jewelry industry, both domestically and abroad;
  • A clear description of the products is their quality and authenticity offered for sale;
  • Adhere to competence.